Step 01
Map
We sit down with your team and map how enquiries, deals, jobs and follow-ups really flow today.
Discovery call · 45 min
Bespoke CRM development
A CRM built around how you work.
Vectral designs and builds bespoke CRM systems for small businesses of every kind. Your pipeline, your workflows, your integrations. Ask for a login and try the demo yourself.
Pipeline value
£1,284,560
Won this month
£86,400
▲ 12.4% vs last month
Follow-ups due
14
6 on WhatsApp
Meetings
2 today
Discovery call · Ellis Dental
10:00 – 10:30 · Video call
Site visit · Northside Builders
13:30 – 14:30 · In person
Pipeline
28 deals
New
12
Qualified
8
Proposal
5
Won
3
Tasks
3 left
Send proposal to Oak Lettings
WhatsApp follow-up · Priya M.
Renewal check · Ellis Dental
Book onboarding · Kinly Gym
Built for
Estate agents
Dental clinics
Trades & builders
Recruiters
Gyms & studios
Law firms
E-commerce
Agencies
Accountants
Car dealers
The problem
Off-the-shelf CRMs make you work their way. Fields you never use, workflows that don't fit, and a monthly bill for features nobody asked for. Vectral flips it. We learn how your business actually runs, then build a bespoke CRM around it.
How it works
From your process to your bespoke CRM in four steps.
No templates forced on you. As a UK CRM development company, we map how leads, jobs and clients move through your business, then our CRM developers build exactly that, and you test it on a live demo login before anything goes live.
Step 02
Build
We design and build your CRM: pipelines, fields, automations and the integrations you choose.
Your fields · your stages
Step 03
Try
You get a demo login and test it with real scenarios. We refine it until it feels like yours.
Demo login · unlimited feedback
Step 04
Launch
We move your data across, train your team and stay on hand as your business grows.
Migration · training · support
What we build
Everything your team needs. Nothing it doesn't.
Every custom CRM starts with the core your business needs, then you add only the pieces that fit how you work. It's a CRM for small business teams, built to your process, not ours.
New
4
Ellis Dental
£4,200
Harbor Gym
£1,800
Qualified
3
Oak Lettings
£12,000
Kinly Studio
£3,100
Proposal
2
Northside Builders
£24,000
Won
3
Priya Motors
£2,400
Core
A pipeline that matches your stages
Your stages, your fields, your language. Drag deals forward and everyone sees where things stand.
Priya M.
Hi, is Thursday still OK for the viewing?
Ellis Dental
Re: Proposal for patient follow-ups
9:41
Tom (Northside)
Sent the signed quote over 👍
Mon
Add-on
WhatsApp and email, one inbox
Every conversation lands on the right contact, so nothing slips through the cracks.
New enquiry arrives
Assign to Sarah
Send WhatsApp welcome
Follow up in 2 days
Add-on
Follow-ups that send themselves
Reminders, hand-offs and messages fire on their own, exactly when your process says.
Proposal opened twice
Today · 09:12
WhatsApp: "Can we start in May?"
Yesterday · 17:40
Discovery call booked
2 Oct · by Sarah
Enquiry from website form
29 Sep
Core
Every client's full story
Calls, messages, notes and files on one timeline, so anyone can pick up where a colleague left off.
Core
Your whole team in one view
See who's handling what, set access by role and spot bottlenecks before they cost you.
Avg. deal size
£6,420
Win rate
38%
First response
14 min
Core
Reports you'll actually open
The numbers that matter to your business, on one screen, updated as your team works.
Integrations
Plugs into the tools you already use.
We connect your CRM to the apps your team lives in, from a WhatsApp CRM inbox to email, payments and calendars, so information flows in on its own instead of being copied and pasted.
Two-way sync with WhatsApp, email and calendars
Payments and invoices linked to the right deal
Something we haven't listed? We'll build the connection
Build your CRM
Pay for what you need. Skip what you don't.
Every bespoke CRM build is a one-off setup fee plus the add-ons you choose, then an ongoing hosting fee once you’re live. Shape yours below and we’ll come back with a tailored quote.
Team size
6–15 people
1–5
6–15
16–40
41–100
100+
Add-ons
Results
What changes when the CRM fits.
When a bespoke CRM matches the way people already work, they actually use it, and the numbers move.
Lead response
▲ faster
3.4×
faster first reply once enquiries route straight to the right person.
Time saved
per person / week
11 hrs
back each week once copy-paste admin and manual reminders are automated.
Spreadsheets left
all retired
0
scattered trackers replaced by one place everyone trusts.
FAQ
Questions, answered.
Anything else? Ask when you request demo access and we'll cover it on the call.
What does a custom CRM cost?
There’s a one-off setup fee based on the size of your build, plus any add-ons you choose, such as WhatsApp or email integration. Once you’re live, an ongoing hosting fee covers secure hosting, maintenance and support, so there’s nothing for you to install or manage. There are no fixed packages, so you only pay for what your business needs. We send a tailored quote after a short discovery call.
Bespoke CRM or off-the-shelf: which is right for me?
Off-the-shelf CRM software makes you adapt to its fields, stages and pricing tiers. A bespoke CRM is built around how your business already works, so your team only sees what they need and you only pay for the features you use. If you keep bending your process to fit a tool, a custom CRM is usually the better fit.
Can I try it before I commit?
Yes. Request demo access and we'll send you a login to a working Vectral CRM so you can click through real scenarios before you decide anything.
How long does a build take?
It depends on your add-ons and how much data we're moving across. We'll give you a clear timeline with your quote, and you can test progress on your demo login along the way.
Can you move our existing data across?
Yes. Spreadsheets, inboxes or an old CRM, we map your data to the new structure and move it across as part of the data migration add-on.
What if our business is unusual?
That's exactly who we build for. Because nothing is off the shelf, your stages, fields and automations follow your process, however specific it is.
What happens after launch?
We host and look after your CRM, train your team, stay on hand for support and can add features as your business grows, so the CRM keeps fitting.
Do you build CRMs for my industry?
Almost certainly. We build CRM systems for small businesses across the UK, including recruitment agencies, builders and tradesmen, estate and lettings agents, clinics, gyms and professional services. Because every build starts from your process, the industry matters less than how your team works day to day.
Demo access
Your business. Your CRM.
Tell us a little about your business and we'll send you a login to the Vectral demo CRM. Click around, try real scenarios, then let's talk about yours.
Login sent within one working day
No card, no commitment
Your details stay private
Request demo access
Try the Vectral demo CRM
We'll only use your details to send your login and talk about your build. See our privacy policy.